Tuesday, 7 September 2010

This is: Double Take


We're always fascinated by what the eye sees and what our imaginations envisage, an idea we've played with on our website splash pages. Mirrored images, inkblots and rorschach tests create optical effects that give the impression that something unexpected my lay waiting in the depths of the image. Walking past Josh Goot's Paddington store we think he may have been similarly inspired. What do you think?

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